![]() Somehow, the "wrong crowd" managed to infiltrate New York’s Soho House - a crowd of corporate suits.Įven after requesting that members not wear suits and ties at the club, the New York Soho House “didn’t have the right feel anymore,” as Jones told the New York Post in 2010. The members-only social club concept caught on in New York, but not just among the young film and media industry players that defined the brand. ![]() The New York Soho House didn’t open in Soho, but in the Meatpacking District - a then-edgy neighborhood home to Sex and the City’s Samantha Jones, who crashed Soho House’s pool deck with a spurious membership in Season 6. “Eventually, I had the stupidity or the balls to go off and do it.” “I always dreamt about opening something in New York,” Jones says. Soho House on Greek Street was followed by the Babington House in Somerset, a country version of the first Soho House, and eight years after Soho House’s debut, it arrived in New York. (This original Greek Street location is currently undergoing renovations, with plans to reopen in spring 2018.) “We wanted it to be creative and like-minded, and for people who were at ease with themselves,” Jones tells Eater. This club would cater to the creative types increasingly flocking to the city’s Soho neighborhood, especially young people working in film and media. The members-only Soho House was meant to stand apart from the stuffy clubs that were a hallmark of the London social scene. The door to the three-story house was too small for a restaurant, Jones told design magazine Dezeen last year, but just the right size to form the entryway to a private club. In 1995, restaurateur Nick Jones opened the first Soho House in London when a space above his modest French restaurant Café Boheme became available. Soho House West Hollywood Photo: Soho House A BRIEF HISTORY Soho House owns restaurants all over the world (restaurants that anyone can go to), has a burgeoning e-commerce operation, and, over the past 20-plus years, has established its presence as a global hospitality brand. ![]() But the Soho House brand comprises more than its famously members-only clubs. Through its lounge spaces, spas, pools, screening rooms, hotels, and restaurants, Soho House caters to the young, city-dwelling creative class, providing them with beautiful spaces in which to be young and creative together. This may be all many people know about Soho House, and it’s almost certainly what Soho House wants you to know about Soho House. Soho House is exclusive, but more than that, Soho House is cool.
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